Interactive Marketing's Impact on Customer Engagement > 자유게시판

However, it's important to examine the negative aspects of interactive marketing in this discussion because, if handled incorrectly, they could harm customer engagement. Schultz and Peltier's research investigated the perceived complexity and intrusiveness of interactive engagement tactics. A participatory system that is overly complex or demanding could undermine customer loyalty and lead to estrangement. The golden mean must be discovered in this interactive marketing maze. Too few turns might not intrigue, and too many could be disorienting. ...........................

Data from the Global Web Index showed a strong correlation between customer engagement indicators and interactive marketing when the issue was statistically examined. Customer engagement, including purchase likelihood, customer loyalty, and aversion to brand switching, increased by 12 % for businesses using interactive marketing techniques. It meant that incorporating interactive marketing into a company's marketing strategy might become more commonplace than not. Interactive marketing offers a useful escalator to the customer engagement scaling ladder. ...........................................

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