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Although having an online presence is not a novel idea, it is important to carefully consider its relevance in the modern era. The ideas of self-presentation, impression management, and the creation of social reality in digitally mediated environments are all closely related to developing an online presence. Significant academic and industrial research efforts have been devoted to clarifying effective online presence in order to improve practitioners ' understanding of this construct. ...........................................

Therefore, it's important for us to think of LinkedIn as more than just a platform for job seekers or online resumes. Instead, we can better understand and utilize its latent power if we treat it as the digital home of our personal brand. The foundation for our professional advancement in the digital age is then this revolutionary change in strategy, coupled with a well-executed approach. ..........................................

Last but not least, care must be taken to avoid dehumanizing individual accomplishments with Linked In's role as a useful tool for personal branding. Since our professional identities are extensions of our complex selves, LinkedIn can only provide a partial picture of the full range of experiences we have had in real life and how our lives have changed. Therefore, even though LinkedIn contributes to the development and upkeep of our personal brands, we must never lose sight of the many facets of who we are beyond our online professional profiles. ...........................................

Another empirical finding points to the necessity of LinkedIn active engagement that goes beyond creating profiles. By communicating the brand's authenticity and dynamic characteristics, Cognizant interactions—liking, commenting on, sharing, and producing Content marketing—chisel it. People can use hashtags to engage in pertinent conversations and trends, increasing their visibility and fostering connections. ...........................................

Beyond its obvious operational advantages, AI's interaction with digital media purchasing has profound ramifications. By creating a data-oriented, individualized, and accountable environment, this intersection is reorienting the macroscopic ethos of the advertising industry. AI continues to play a part in making the advertising landscape more transparent and accountable because advertisers can track and analyze consumer impressions created by advertisements in real-time. ...........................................

The empirical vignettes clearly demonstrate how AI has changed how people buy digital media, along with statistical data. For instance, 83, according to a recent eMarketer study. The fact that programmatic channels are probably used to execute 9 % of digital display ads in the US confirms how widely AI has been used in advertising. A recent Boston Consulting Group survey, which supports the financial case for embracing AI in the field of digital advertising, reports a 20 % increase in revenues for businesses that use AI extensively in their marketing initiatives. ...........................................